You are them
Feb 4, 2010 Uncategorized | Print This Post
via Seth’s Blog:
“…a few days ago, I heard from someone in a different group at the same company, asking for help with a project she was working on. I explained that the last time I helped someone in her group with a project, I was misquoted, my time was wasted and they violated whatever trust we had. Susan said, and I’m quoting precisely the same line, “All I do is work here. They pay my salary, but I’m me, not them.”
No, Susan, you are them.
The reason your brand is falling apart is because so many of your colleagues are saying the same thing, denying the same responsibility. Consumers don’t believe (or care) that there are warrens and fiefdoms and monarchies within your company. All they know is that you leverage that brand name every day, as you have for decades, but now, instead of using that brand to polish your reputation as an individual, you’re being forced to accept responsibility for the actions of others.”
Think about the implications for the church.
February 4th, 2010 at 9:56 am
Wow, that really makes me think about how I portray Christ in my day to day activities. If people see or hear me living in a way that doesn’t represent the true meaning of my brand, then that brand is just going to fall apart. No one is going to want to join my team and help build the brand that I represent. Just as if I sever a relationship with someone over a dispute between faith, how am I looking as a supposed servant of Christ?